Use the (Traditional) Media

Use the (traditional) media—official press releases have helped some Jams spread the news into the world of print and online media. If you want more attention in your local town or in specialist press—this might be useful to you.

At the GSJ11, some Jams had their press material published in mail–newsletters of innovation journals, others managed to get articles in specialist magazines like core77. All they did was send out some pictures together with text to all kinds of publishers. Here is an example by Patti Hunt from the Melbourne group at the Global Service Jam 2011 (GSJ11). Perhaps you can adapt it.

In just 48 hours, you and a diverse bunch of colleagues, friends and complete strangers will design a brand new service and present it to the rest of the world.

That’s the challenge set by the organisers of the world’s first Global Service Jam. On the weekend of March 11, 2011, teams from over 40 cities in the world will pitch and evaluate ideas, prototype service concepts and spend a lot of time back at the drawing board. Following the new years’ fireworks trail, Melbourne and Sydney will be among the first cities to kick the Global Jam off. So, how would you design a service from scratch in just 48 hours?

It seems that’s a question with no simple answer. The teams themselves won’t really know for sure until after they’ve done it. “It’s an emergent process,” says local Melbourne participant Dr. Melis Senova. “You get some people together and they explore a bunch of ideas until they hit upon something interesting. The key is having a mixture of talented people who are willing to experiment and challenge each other, each bringing a different piece of the puzzle.”

The event itself has almost no guidelines apart from a 48 hour timeframe. A theme is revealed to Jam organisers at the start of the weekend as inspiration but after that, it’s up to the local teams to find their way. “You need to be comfortable with ambiguity.” says Senova, “I am looking forward to seeing what the different teams come up with”.

To increase participation and communication, the teams plan to rely on social media such as Twitter. “We will be using a hashtag for the Melbourne Jam so that teams in other cities can follow what we are doing. We also want people to help us solve problems along the way. Anyone in the world can participate, they don’t have to be physically there with us.

48 hours, 40 cities, unlimited participants using new ways of working to design new services. A most unusual kind of Jam.

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